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Brand Culture

Brand Culture

  • Categories:About us
  • Time of issue:2020-06-18 00:00:00
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Description:showwin on the domain sofa 1. Brand Story SHOW WIN Furniture Group is from Melbourne, which is known as the "Cultural Capital". It was founded in 1924 and has developed since 1992. It is mainly engaged in the design and sale of high-end furniture. Its main products include beds, sofas, dining tables and chairs, and home accessories. , With series supporting as the main development direction. The post-modern design style appreciated by SHOW WIN Furniture Group is to make furniture, a product that is closely related to life, an extraordinary meaning through simple lines and high-quality materials. Participated in the world's top furniture exhibitions many times and achieved brilliant achievements. Entering China is an important development strategy of the group in 2005. In the words of Andrew Shawn, the president of SHOW WIN, anyone looking at the Chinese market will not be indifferent! {Excerpt from the speech of Andrew Shawn, President of SHOW WIN Furniture Group, at the signing ceremony of cooperation with Zhongtian Fleur Rolls} Slogan: show win----Just for you is simple and all-encompassing Shangyu Home--Successful Display Success is to control extraordinary, of course happiness is sitting on the domain 2. Brand positioning 1) Style positioning Shangyu sofa--Italian postmodern style sofa and Italian light luxury series are combined, and the living room series is mainly made of leather and wood. Positioning: Leading Brand of Full Leather Sofa 2) Crowd positioning Applicable people: successful people 3) Unit positioning 4) Price positioning The average sofa price: 8000 yuan-12000 Supporting products: 1500-5500 Delivery period: 25-35 days Shangyu B&J 1. Brand Story In 2008, it launched the living room product series B&J living room sofa independently developed by Zhongtian Company. B&J sofa can be described as the wisdom and wisdom of Zhongheng United Furniture Industry Co., Ltd. It is a brand independently developed and developed by international masters, modern and simple style, first-class production process, top imported raw materials, design, research and development, production... . All preparations are the most perfect. Make it unique, simple and smooth lines, without a trace of fussiness; let you have a sense of space, pleasant scenery forever, its extremely high cost performance, the advent of the audience. The B&J sofa is undoubtedly a shining star in the industry. After years of accumulation, B&J sofa consumers are all over the world. Whenever people gather for joy, someone will always say: "Enjoy not life, but B&J sofa" (advertisement) 2. Brand positioning 1) Style positioning: Italian minimalist style 2) Crowd positioning: successful people, high-end people who have a sense of home design 3) Unit location: 4) Price positioning: sofa 800-18000, supporting 1600-5000, delivery cycle: 25-35 days city ​​impression 1. Brand Story The simple and generous shape highlights elegance, warmth without seeking luxury, and uses limited resources to create a modern aesthetic psychology that modern urbanites pursue taste without seeking gorgeousness. The elegant and simple shape, the atmosphere in the square, and the gorgeousness in the tenderness, show the natural harmony with the beauty and beauty like milk and coffee. The product style is simple, fashionable and casual, which is more in line with people's yearning and pursuit of life in the "E Era". Simplicity is beauty-city impression. City Impression is a high-grade fashion furniture brand successfully operated by Zhongheng United Furniture Industry Co., Ltd. Over the years, "Urban Impression" has developed toward the goal of "creating the first brand of fashion furniture", and has won the recognition of our customers in the furniture industry with its "strong strength, high-quality products, excellent service, and unified image" And affirm, have a very high reputation among consumers. As of now, the "City Impression" brand has established a huge sales network, covering many regions around the world. Slogan: City Impression----Master of Soft Beds---Bed Impression Moves Life! 2. Brand positioning 1) Style positioning: Italian minimalist style 2) Crowd positioning: petty bourgeoisie, need design sense and cost-effective crowd 3) Unit type positioning: small and medium-sized units 4) Price positioning: sofa 4000-12000, supporting 1200-3000, delivery cycle: 25-35 days Vision and future We are committed to building a leading enterprise in the home furnishing industry in the country, and we are an industry benchmark for sales, production and research. Next, we will subdivide each series to the extreme, from the high-end Shangyu B&J, to the mid-range Shangyu sofa, to the grounded city impression, the three major series will make a complete set of ecosystems. Be the most prominent in all price areas and bring the best products to major distributors. Next, we will bui
Description:showwin on the domain sofa 1. Brand Story SHOW WIN Furniture Group is from Melbourne, which is known as the "Cultural Capital". It was founded in 1924 and has developed since 1992. It is mainly engaged in the design and sale of high-end furniture. Its main products include beds, sofas, dining tables and chairs, and home accessories. , With series supporting as the main development direction. The post-modern design style appreciated by SHOW WIN Furniture Group is to make furniture, a product that is closely related to life, an extraordinary meaning through simple lines and high-quality materials. Participated in the world's top furniture exhibitions many times and achieved brilliant achievements. Entering China is an important development strategy of the group in 2005. In the words of Andrew Shawn, the president of SHOW WIN, anyone looking at the Chinese market will not be indifferent! {Excerpt from the speech of Andrew Shawn, President of SHOW WIN Furniture Group, at the signing ceremony of cooperation with Zhongtian Fleur Rolls} Slogan: show win----Just for you is simple and all-encompassing Shangyu Home--Successful Display Success is to control extraordinary, of course happiness is sitting on the domain 2. Brand positioning 1) Style positioning Shangyu sofa--Italian postmodern style sofa and Italian light luxury series are combined, and the living room series is mainly made of leather and wood. Positioning: Leading Brand of Full Leather Sofa 2) Crowd positioning Applicable people: successful people 3) Unit positioning 4) Price positioning The average sofa price: 8000 yuan-12000 Supporting products: 1500-5500 Delivery period: 25-35 days Shangyu B&J 1. Brand Story In 2008, it launched the living room product series B&J living room sofa independently developed by Zhongtian Company. B&J sofa can be described as the wisdom and wisdom of Zhongheng United Furniture Industry Co., Ltd. It is a brand independently developed and developed by international masters, modern and simple style, first-class production process, top imported raw materials, design, research and development, production... . All preparations are the most perfect. Make it unique, simple and smooth lines, without a trace of fussiness; let you have a sense of space, pleasant scenery forever, its extremely high cost performance, the advent of the audience. The B&J sofa is undoubtedly a shining star in the industry. After years of accumulation, B&J sofa consumers are all over the world. Whenever people gather for joy, someone will always say: "Enjoy not life, but B&J sofa" (advertisement) 2. Brand positioning 1) Style positioning: Italian minimalist style 2) Crowd positioning: successful people, high-end people who have a sense of home design 3) Unit location: 4) Price positioning: sofa 800-18000, supporting 1600-5000, delivery cycle: 25-35 days city ​​impression 1. Brand Story The simple and generous shape highlights elegance, warmth without seeking luxury, and uses limited resources to create a modern aesthetic psychology that modern urbanites pursue taste without seeking gorgeousness. The elegant and simple shape, the atmosphere in the square, and the gorgeousness in the tenderness, show the natural harmony with the beauty and beauty like milk and coffee. The product style is simple, fashionable and casual, which is more in line with people's yearning and pursuit of life in the "E Era". Simplicity is beauty-city impression. City Impression is a high-grade fashion furniture brand successfully operated by Zhongheng United Furniture Industry Co., Ltd. Over the years, "Urban Impression" has developed toward the goal of "creating the first brand of fashion furniture", and has won the recognition of our customers in the furniture industry with its "strong strength, high-quality products, excellent service, and unified image" And affirm, have a very high reputation among consumers. As of now, the "City Impression" brand has established a huge sales network, covering many regions around the world. Slogan: City Impression----Master of Soft Beds---Bed Impression Moves Life! 2. Brand positioning 1) Style positioning: Italian minimalist style 2) Crowd positioning: petty bourgeoisie, need design sense and cost-effective crowd 3) Unit type positioning: small and medium-sized units 4) Price positioning: sofa 4000-12000, supporting 1200-3000, delivery cycle: 25-35 days Vision and future We are committed to building a leading enterprise in the home furnishing industry in the country, and we are an industry benchmark for sales, production and research. Next, we will subdivide each series to the extreme, from the high-end Shangyu B&J, to the mid-range Shangyu sofa, to the grounded city impression, the three major series will make a complete set of ecosystems. Be the most prominent in all price areas and bring the best products to major distributors. Next, we will bui
Information
showwin on the domain sofa
1. Brand Story
SHOW WIN Furniture Group is from Melbourne, which is known as the "Cultural Capital". It was founded in 1924 and has developed since 1992. It is mainly engaged in the design and sale of high-end furniture. Its main products include beds, sofas, dining tables and chairs, and home accessories. , With series supporting as the main development direction. The post-modern design style appreciated by SHOW WIN Furniture Group is to make furniture, a product that is closely related to life, an extraordinary meaning through simple lines and high-quality materials. Participated in the world's top furniture exhibitions many times and achieved brilliant achievements. Entering China is an important development strategy of the group in 2005. In the words of Andrew Shawn, the president of SHOW WIN, anyone looking at the Chinese market will not be indifferent! {Excerpt from the speech of Andrew Shawn, President of SHOW WIN Furniture Group, at the signing ceremony of cooperation with Zhongtian Fleur Rolls}
Slogan: show win----Just for you is simple and all-encompassing
        Shangyu Home--Successful Display
        Success is to control extraordinary, of course happiness is sitting on the domain
 
2. Brand positioning
   1) Style positioning
         Shangyu sofa--Italian postmodern style sofa and Italian light luxury series are combined, and the living room series is mainly made of leather and wood.
        Positioning: Leading Brand of Full Leather Sofa
  2) Crowd positioning
   Applicable people: successful people
 3) Unit positioning
  4) Price positioning
       The average sofa price: 8000 yuan-12000
      Supporting products: 1500-5500
      Delivery period: 25-35 days
 
 
Shangyu B&J
1. Brand Story
 
In 2008, it launched the living room product series B&J living room sofa independently developed by Zhongtian Company.
B&J sofa can be described as the wisdom and wisdom of Zhongheng United Furniture Industry Co., Ltd. It is a brand independently developed and developed by international masters, modern and simple style, first-class production process, top imported raw materials, design, research and development, production... . All preparations are the most perfect. Make it unique, simple and smooth lines, without a trace of fussiness; let you have a sense of space, pleasant scenery forever, its extremely high cost performance, the advent of the audience. The B&J sofa is undoubtedly a shining star in the industry. After years of accumulation, B&J sofa consumers are all over the world. Whenever people gather for joy, someone will always say: "Enjoy not life, but B&J sofa" (advertisement)
 
2. Brand positioning
 1) Style positioning: Italian minimalist style
 2) Crowd positioning: successful people, high-end people who have a sense of home design
 3) Unit location:
 4) Price positioning: sofa 800-18000, supporting 1600-5000, delivery cycle: 25-35 days
 
 
city ​​impression
   1. Brand Story
  The simple and generous shape highlights elegance, warmth without seeking luxury, and uses limited resources to create a modern aesthetic psychology that modern urbanites pursue taste without seeking gorgeousness. The elegant and simple shape, the atmosphere in the square, and the gorgeousness in the tenderness, show the natural harmony with the beauty and beauty like milk and coffee. The product style is simple, fashionable and casual, which is more in line with people's yearning and pursuit of life in the "E Era". Simplicity is beauty-city impression.
City Impression is a high-grade fashion furniture brand successfully operated by Zhongheng United Furniture Industry Co., Ltd. Over the years, "Urban Impression" has developed toward the goal of "creating the first brand of fashion furniture", and has won the recognition of our customers in the furniture industry with its "strong strength, high-quality products, excellent service, and unified image" And affirm, have a very high reputation among consumers. As of now, the "City Impression" brand has established a huge sales network, covering many regions around the world.
Slogan: City Impression----Master of Soft Beds---Bed Impression Moves Life!
 
2. Brand positioning
 1) Style positioning: Italian minimalist style
 2) Crowd positioning: petty bourgeoisie, need design sense and cost-effective crowd
 3) Unit type positioning: small and medium-sized units
 4) Price positioning: sofa 4000-12000, supporting 1200-3000, delivery cycle: 25-35 days
 
 
Vision and future
 
We are committed to building a leading enterprise in the home furnishing industry in the country, and we are an industry benchmark for sales, production and research.
Next, we will subdivide each series to the extreme, from the high-end Shangyu B&J, to the mid-range Shangyu sofa, to the grounded city impression, the three major series will make a complete set of ecosystems. Be the most prominent in all price areas and bring the best products to major distributors.
 
Next, we will build another ten-story production base covering an area of ​​10,000 square meters to build the country's largest paint processing base and become a benchmark enterprise for OEM processing.

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